It can improve sales in your store and prepare employees for management.Īlmost every owner of the store (both of large and small), realizes that today the key tool which helps to increase sales is visual merchandising – presenting the product in a way that attracts customers’ attention. Allow them to design and plan their part of the planogram. In your store, you should have leaders of each section. Explain the benefits of using it in order to anticipate any criticism in the style of “What do we need it for?”. Spend time training the employees on how to use a planogram. It is not worth to adopt a process that you cannot sustain. If it takes a ton of time to create, then your likelihood of doing it every month will grow less and less as time passes. Too many retailers make the planogram process too complicated. It is worth to use a few good practices that will help you achieve better results at a lower cost. Preparing the planogram should permanently enter the scope of activities that we perform when managing the store. Products of the same brand should be located next to each other – vertically or horizontally.Fast-moving products are placed on the lower parts of the exhibition, slow-moving above.The linear arrangement of goods will be better suited to small commercial spaces, for bigger block arrangement will be more effective.That is why the products on the shelves are set from the largest to the smallest, starting from the left side. The customer reads the shelf in the store like a book – from left to right.When preparing a planogram, both in a large and small store, it is worth remembering a few basic rules: The complexity of a planogram may vary by the size of the store and the software used to create it – for this purpose, you can use both a standard Excel spreadsheet as well as specialized planogram software. These schematics not only present a flow chart for the particular merchandise departments within a store layout but locate a specific shelf on which an item is located. It allows you to assign the right location for particular type of assortment, set the right amount of space for product categories and keep the right order in the store.Ī planogram is a visual diagram or drawing – a graphical representation of the sales space, that provides details on the placement of every product in a retail store. A planogram is a useful tool that allows you to optimize sales and stocks from a given product category. In a retail store, every meter of space should “work” and generate revenues.
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